Branding companies live by following the specific brand standards of clients. This holiday greeting was sent to clients and partners of Catalyst B2B Brand Consultancy and lays out, in no uncertain terms, holiday season brand standards dictating how Santa, snowmen, gifts and candles are to be portrayed for maximum levels of glee, tidings and merriment. The idea sprouted in one of those laugh out loud brainstorming sessions that we creatives live for.
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