Neles-Jamesbury Quality

One of my first ads. It promotes the extreme lengths Neles-Jamesbury goes to in order to ensure the quality of their valve products. The cryogenic and flaming images already existed in the company’s photo library. It was just a matter of coming up with the right headline. We carried the duality of the main visual through numerous other ads along with a “show me, don’t tell me” feel using insets with captions to complement the minimal body copy