The Great Migration

A2B Tracking customers were given a DoD-imposed deadline for migrating from a dedicated server-based data management application to the company’s next-generation, cloud-based software, UC! Web. The concept for this campaign, which is comprised of two separate email blasts, plays off the whole “migration” angle. We used the migratory images of sub-Saharan zebra and North American snow geese to frame the messaging more creatively. In addition to a promise of more information about the software migration, each email contains a quizzical element on the migratory behavior of zebra and snow geese, the answer to which could be found by visiting the landing page.