A2B Codes of Conduct

This is one of my favorite writing and graphics projects. A2B Tracking had already defined the 5 values that unifies and guides the company’s leaders and personnel before I arrived, but they weren’t really encapsulated and displayed openly for all to see. So these repositionable wall murals were placed around the facility. My job was to come up with a 2-word naming convention for each value. Because the company specializes in barcode technology, and since our client base was largely the DoD and defense contractors, we were in the unique position to call our values “Codes of Conduct.” Sometimes you just get lucky. I went for engaging ‘moment-of-truth’ imagery. We didn’t feel it was enough to stop at the main title of each piece – that we needed to provide meaning. So each mural has copy that does that (see below). It was a chance to wax poetic. I hope you can take a minute to read them.